Clean, minimal yet warm, represents trust and safety
Industry:
Woman's Health
Cycles Gynecology provides inclusive, holistic care for gynaecological issues at all stages of the life cycle. Our goal was to create an all inclusive brand design without any typical “period” related elements. An organic and timeless typeface leads this brand design. The brand icon is a lineal illustration, comprised of water droplet shapes to create a flower. The petals are falling in to place to represent the holistic approach to your practice - your body coming in to alignment. The brand is supported with the subtle organic shapes of the reproductive anatomy to create the brand texture and pattern.
Designer NOtes
A beautifully organic and timeless typeface leads this brand concept. Full of movement, life and customsied for Cycles Gynaecology. The brand icon is a lineal illustration, comprised of water droplet shapes to create a flower. The petals are falling into place to represent the holistic approach to your practice - your body coming into alignment. The pistil, located in the center of every flower, comprises of the ovary, ovules, stigma, and style. It is the central female organ and is represented here by the circle - a continuous cycle.
